Meet April Morris, MBA.

Big-picture strategy. A practical partner in your next move.

I help established product brands and expert-led businesses turn scattered marketing activity into a clearer plan for growth. Through Sweet Impact Marketing, you work directly with me to connect your customer, your offer and your marketing investment.

My perspective comes from working across marketing, sales, retail relationships, analytics and operations. I understand that a campaign has to do more than look good: it needs a clear commercial purpose and a useful way to measure progress.

Grounded in research. Guided by data. Built for Sweet Impact.

At Positec, I progressed through customer-care and compliance, retail sales and media roles. As Media Manager, my responsibilities included a $25 million annual media budget and a portfolio spanning 20 brands and sub-brands, 400 products and 15 categories. I worked across direct-to-consumer marketing, product launches, national retailers and marketplace advertising.

That experience included Amazon Ads strategy and relationships, Walmart Connect and Lowe’s retail media, alongside integrated consumer campaigns. Earlier sales work built my understanding of forecasts, product assortment, retailer priorities and the realities behind the marketing plan.

At Crafted, I managed full-funnel digital media strategy for enterprise and mid-market manufacturers, bringing together search, social, display, connected TV and streaming audio with testing and performance reporting.

These are examples from my prior corporate and agency roles. They inform my recommendations; they are not Sweet Impact client results or a promise of future performance.

What that means for your business.

A broader commercial lens.

I look beyond a single channel to understand what you sell, who chooses it, how they buy and where the path to purchase needs attention.

Clear priorities.

You get recommendations tied to your business objective, with a practical sequence of actions and a shared definition of progress.

Direct senior support.

Work with the person shaping the strategy. I help connect your internal team, creative partners and channel specialists around a focused plan.

Built on business fundamentals.

I hold an MBA from Gardner-Webb University and a Bachelor of Business Administration in Management from Catawba College, where I graduated summa cum laude. I am based in Concord, North Carolina.

Let’s make your next marketing decision clearer.

Whether you need a growth roadmap, a focused e-commerce or B2B project, or ongoing fractional marketing leadership, we can start with the challenge in front of you.

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