Marketing expertise that connects the customer to the sale.

Senior strategy and practical support for new and established product brands and expert-led businesses. Work directly with April Morris, MBA, to connect positioning, ecommerce, marketplaces, media and measurement around your next business priority.

Discuss Your Marketing Priorities →

Prefer practical tips first? Join the newsletter →

E-commerce & direct-to-consumer growth

When traffic, product pages and campaigns are not working together, the next move is not always more spend. I help you assess the path from discovery to purchase, sharpen the product story and prioritize the changes most relevant to conversion and profitable growth.

Potential deliverables: customer-journey review, product-page messaging recommendations, channel-role plan, promotional calendar and prioritized testing roadmap.

Amazon & retail media strategy

Bring a broader commercial perspective to marketplace advertising. My experience includes Amazon Ads strategy and relationships, Walmart Connect and Lowe’s retail media, with a focus on connecting media investment to product priorities and retail opportunities.

Potential deliverables: marketplace advertising assessment, SKU prioritization, campaign and creative briefs, budget recommendations and a performance review framework. Technical account operations and implementation are scoped separately.

B2B & manufacturing marketing

Make a complex product easier for the right buyer to understand and choose. At Crafted, I developed and managed digital media strategies for enterprise and mid-market manufacturers. I bring that experience to positioning, content priorities, full-funnel media planning and the journey from initial interest to a qualified conversation.

Potential deliverables: audience and message framework, content roadmap, campaign plan, landing-page recommendations and lead-quality measurement priorities.

Product launches, positioning & retail growth

Translate product features into a compelling reason to buy. My background spans integrated D2C/B2C marketing, product launches, national retail relationships, sales analysis and presentations that connect product benefits with commercial opportunities.

Potential deliverables: positioning and messaging, go-to-market roadmap, launch briefs, retail presentation narrative and coordinated content priorities.

Paid media, analytics & decision support

Understand which signals matter and what to do next. Experience across search, social, display, connected TV and streaming audio helps me evaluate channel roles rather than treat every metric as an end in itself.

Potential deliverables: media plan, testing agenda, KPI framework, performance dashboard requirements and recommendations grounded in the data available.

Experience behind the recommendations

At Positec, my Media Manager role included oversight of a $25 million annual media budget and marketing across a portfolio of 20 brands and sub-brands, 400 products and 15 categories. Earlier retail sales work included analysis, forecasting and support for national retailer relationships. At Crafted, I managed full-funnel digital media strategy, testing and performance reporting for manufacturers.

These are examples of experience in prior corporate and agency roles, not Sweet Impact client results or promises of future performance.

Choose the right level of support

Marketing Clarity & Growth Roadmap

For a first launch or an unclear next move. Review your customer, positioning, website journey, channels and available evidence. Get prioritized recommendations, a measurement plan and a sequenced roadmap.

Focused Growth Projects

For a defined challenge. Agree on a specific objective and deliverables for a launch, positioning, website, content, acquisition or measurement project.

Fractional Marketing Leadership

For ongoing senior direction. Connect priorities, briefs, partners and performance reviews around a shared plan, with a cadence and scope that fit your business.

Start with the decision you need to make.

Tell me what you sell, who you serve and where progress feels stuck. We will assess the fit and agree on the objective, deliverables, timeline and fee before work begins.

Discuss your marketing priorities →   Meet April →

Need hands-on campaign or reporting support for your team? Explore Contract Marketing Support →