Contract Marketing Support
Experienced marketing support that moves the work forward.
Your team may need someone who can understand the business goal, recommend a direction, and get into the platforms to execute. Sweet Impact Marketing brings those capabilities together through project-based and part-time contract support for agencies and in-house marketing teams.
Work directly with April to add experienced support where your team needs it most.
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Where I can help
Paid-media execution and optimization
Support campaign planning, setup, QA, monitoring, and optimization across Meta, Google, and LinkedIn.
Campaign troubleshooting
Review targeting, channel mix, budget allocation, and campaign performance to identify problems and prioritize practical changes.
Reporting and decision support
Bring campaign and business data into clearer reporting so your team can understand what’s happening and decide what to do next.
Agency and team coverage
Provide defined support for client accounts, launches, staffing gaps, or periods of increased workload, including stakeholder communication and performance reporting.
Experience behind the execution
April Morris, MBA, brings corporate and agency experience that connects marketing strategy with practical execution—including managing a $25 million annual marketing budget across 20 brands at Positec and overseeing 25 integrated marketing projects as Associate Media Manager.
Supporting D2C growth
Connect paid media with the direct-to-consumer shopping journey. April’s experience includes ecommerce marketing and campaign performance analysis, with platform experience across Google Ads and Meta advertising.
Supporting B2B marketing
At Crafted, April served in a client-facing agency role as the primary contact for enterprise and mid-market manufacturing clients. She led full-funnel paid-media strategies, presented campaign performance, and translated client goals into campaign plans and optimization priorities. Her experience also includes account-based marketing (ABM) campaigns and managing global campaigns.
Supporting B2C brands & retail
Connect consumer marketing with product and retail priorities. At Positec, April managed marketing across a portfolio spanning 400 products and 15 categories. Her experience includes brand and product launches, retail partnerships, and media platforms including Amazon Ads, Walmart Connect, and Lowe’s retail media.
Reporting that supports business decisions
For three years at Positec, April reported weekly to C-suite leadership, communicating media spend, performance, and recommended changes across paid and retail media—and securing buy-in on next steps. At Crafted, she developed campaign dashboards and executive-level client presentations, working directly with clients to explain performance, recommend changes, and agree on next steps.
These examples reflect April’s experience in previous corporate and agency roles, not Sweet Impact Marketing client results or guarantees of future performance.
Ways to work together
A focused campaign and measurement review
A defined review of selected campaigns and reporting, with prioritized findings and a working session to discuss next steps. Implementation can be scoped separately.
Project-based execution
Support for a specific launch, campaign, or reporting project with agreed deliverables and timing.
Ongoing part-time support
A defined allocation of hours and responsibilities for recurring campaign work, optimization, and reporting.
How we start
We’ll discuss your goals, current setup, timeline, and the work your team needs covered. From there, we’ll agree on scope, responsibilities, communication, and pricing before work begins.