Selected client work · Website + creative
A more connected homepage.
A more playful brand experience.
I Would Love You Even If
Website design, shopping flow and character-led creative for children’s author Bucleigh Newton Kernodle.
The goal: bring the books’ personality into the website and connect discovery with a clearer next step to shop. Sweet Impact paired design and hands-on implementation with a coordinated set of creative assets.
01 · First impression + navigation
Put the characters at the heart of the brand.
A cohesive visual introduction
A bright, character-led banner and coordinated backgrounds replaced the patterned masthead, connecting the website to the world of the books.
A distinct navigation bar
The existing page categories were retained and presented in a single horizontal row, separate from the artwork. The author’s welcome remained part of the experience.
02 · Homepage shopping + process flow
Bring the product and the next action together.
Sweet Impact refreshed product imagery and reworked the homepage shopping sections with product widgets and direct-to-cart purchase actions. Visitors can add a book without first opening a separate product-detail page.
Screenshots show the same book section at two points in the project. Prices and availability shown are historical.
03 · Creative brought to life
More than a static refresh.
Animated character GIFs
Created character animations and placed them alongside homepage products, with staggered movement and spacing designed to complement the book imagery.
A coordinated launch experience
A dedicated new-release banner and preorder product section extend the visual system to What’s the Big Dill in Pickleton?
Short-form video
The preorder creative brings the character into motion with a playful, wordless jingle. Watch the original short below.
Let’s make your website work harder for your business.
From a focused website improvement to the creative that supports it, Sweet Impact connects strategy with hands-on execution.
Discuss your project ↗Project scope: visual design, product presentation, navigation styling, shopping-flow implementation, animated creative and launch video. This case study demonstrates the work; it does not claim a measured increase in sales.
The preorder short
Character-led creative with a playful, wordless jingle.